WHY WE EXIST
We are the world’s only perceptual neuroscience creative studio. We exist to help individuals and businesses adapt and thrive in an increasingly uncertain world by increasing their Perceptual Intelligence.
Becoming aware of why you see what you do gives you the agency to shape how you will see in the future. But doing so requires going to the very place your brain evolved to avoid:
To Not Know.
Our unique process of neuroscience and experiential design discovers and shares insights into your perception that are personal, emotional and actionable. But be aware! Sometimes what we learn is often not what we thought (or wanted) to be true. But it’s only through such honesty that you will be able to expand what you see of yourself and the world around you.
Home Love Experiment
What is 'Home' to your brain and why might it matter? Nearly every animal survives because of their...
Become an essential part of what we call an ‘Experiential Experiment’. It lasts for three days and our...
The experience of ‘looking back’ helps us to understand the framework by which we make decisions. The...
The Lab of Misfits is dedicated to expanding your perceptual intelligence. To help you better understand the perceptual assumptions and biases that guide your conscious and unconscious behaviours. Through our INSIGHTS we hope to help you answer the question “Who are you?” in order to live a more authentic, compassion and resilient life. Join us on this journey and learn more.
At the end of 2020 we invited our fantastically talented and committed artistic community to share their work. We wanted to see examples of visual art, poetry, short stories, performances, or any other way that people had felt moved to create. On this area of our website we are connecting artists and sharing the incredible work that was submitted.
We will be featuring a live discussion between Beau and each of our chosen finalists about their creative process as well as showing selected examples of their work. Keep tuning in as we add more interviews with our featured artists.
Deepening the connection to your audience is essential for the success of your brand. Our scientific-based consultancy has helped leading global brands like Cirque du Soleil and L'Oreal discover, explore and own the human truths that are most important to their audience. And we can do the same for you.
The Lab of Misfits is the world’s only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.
So, the shape is spinning left to right, right?
What happens if you try looking up at it?
Can you get it to spin the other way?
Try squinting or blinking a few times…
The truth is, seeing depends on how we look.