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Products designed to explore immersive decision making, intended for use in any and all experiences to elevate perception and understanding.

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Deviate

BY BEAU LOTTO

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WHY Journal

Book

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T Shirt (You Make The Meaning)

Adult

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T Shirt (Be Inbetween)

Adult

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T Shirt (Activate Your Prefrontal)

Adult

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T Shirt (See The Grey)

Adult

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T Shirt (Afterimage Bars)

Youth

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T Shirt (Afterimage Dots)

Youth

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Partner Pins

Pins

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Engage

We’ve developed experiences specifically designed to explore the values that drive people's decisions in a meaningful way. From clothing to mobile apps to immersive installations, learn more about the physical and immersive experiences of which you can be part

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Creative Submissions

Other

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PERCEPTUAL HEALTH 1-ON-1s WITH BEAU

1-ON-1 Sessions

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HAIR RITUAL

HAIR RITUAL

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Community

Welcome to the Lab of Misfits, the worlds only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.

Perception guides every aspect of our lives. Every moment, every behaviour, every choice we make carries hidden meaning - and our community of Misfits is dedicated to uncovering them. See how we're engaging with this community to reveal essential human truths.

In collaboration with our Misfit Community, we'll share our adventures, stories and truths, to help others make the choice to step forward into the world to proactively create meaning out of uncertainty.

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EPISODE 10: LEADING OTHERS INTO THE DARK

Adventures in Uncertainty

Dr beau Lotto explains how what defines a good leader is how she/he leads others into uncertainty … into...

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EPISODE 9: THE RISK OF 'THE RETURN'

Adventures in Uncertainty

Dr beau Lotto explores the risk of possible self honesty created by returning from an adventure.

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BEAU COMPLETES 30 DAY CYCLING ADVENTURE

Misfits News

Having recently ended his bike journey in San Francisco, Beau has turned left again. The 'Adventure in...