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Welcome to the Lab of Misfits.

Thrive

Strengthening Adaptability & Connections by Increasing Perceptual Awareness

Community

Welcome to the Lab of Misfits, the worlds only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.

Perception guides every aspect of our lives. Every moment, every behaviour, every choice we make carries hidden meaning - and our community of Misfits is dedicated to uncovering them. See how we're engaging with this community to reveal essential human truths.

In collaboration with our Misfit Community, we'll share our adventures, stories and truths, to help others make the choice to step forward into the world to proactively create meaning out of uncertainty.

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THE POWER OF ADVENTURE: I’M TURNING LEFT

Adventures in Uncertainty

Introducing a new series where Beau Lotto invites you to go on an adventure with him this summer - where...

man in a mask

EPISODE 4: A PLACE WE CAN FIND COURAGE

Thrive In Uncertainty

The fourth in this blog series considers how to thrive in uncertainty requires openness and therefore...

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TWO FACED MASKS: MANDATE OR CELEBRATE?

The Art of Perception

Eitan Perlin discusses the history of the Venice Carnival - where wearing a mask was not an obligation...

Engage

We’ve developed experiences specifically designed to explore the values that drive people's decisions in a meaningful way. From clothing to mobile apps to immersive installations, learn more about the physical and immersive experiences you can be a part of.

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Misfit Shoulder Work Bag

Misfit Bags

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Misfit Day Bag

Misfit Bags

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Partner Pins

Pins

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T Shirt (See The Grey)

Adult

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Misfit Hip Bag

Misfit Bags

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T Shirt (You Make The Meaning)

Adult

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T Shirt (Be Inbetween)

Adult

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Misfit Duffel Bag

Misfit Bags

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WHY Journal Sleeve

Misfit Bags

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The Perceptual Health MasterClass

Online MasterClass

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Deviate

BY BEAU LOTTO

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Partners

Deepening the connection to your audience is essential for the success of your brand. Our scientific-based consultancy has helped leading global brands like Cirque du Soleil and L'Oreal discover, explore and own the human truths that are most important to their audience. And we can do the same for you.

About Us

The Lab of Misfits is the world’s only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.

So, the shape is spinning left to right, right?
What happens if you try looking up at it?
Can you get it to spin the other way?

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Try squinting or blinking a few times…

The truth is, seeing depends on how we look.

Now, imagine owning the science-based human truths behind the way in which you, your business, or your brand is perceived…