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Welcome to the Lab of Misfits.

Thrive

Strengthening Adaptability & Connections by Increasing Perceptual Awareness

Community

Welcome to the Lab of Misfits, the worlds only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.

Perception guides every aspect of our lives. Every moment, every behaviour, every choice we make carries hidden meaning - and our community of Misfits is dedicated to uncovering them. See how we're engaging with this community to reveal essential human truths.

In collaboration with our Misfit Community, we'll share our past insights and our future discoveries, to help others 'see' that uncertainty is where you can learn to THRIVE.

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SEE THE GRAY

Thought In Motion

Gianni Howell, our creative film designer, describes the creative process for the fourth video in our...

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EPISODE 2: PROACTION IS A KEY FOR...

Thrive In Uncertainty

This poem, written by Beau Lotto, demonstrates the power of proactive journaling for the unlocking of...

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HOW FOOD CAN BRING JOY

Cooking Through Uncertainty

The third in our 'Cooking Through Uncertainty' series, Nino Asaro contemplates how cooking has helped...

Engage

We’ve developed experiences specifically designed to explore the values that drive people's decisions in a meaningful way. From clothing to mobile apps to immersive installations, learn more about the physical and immersive experiences you can be a part of.

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T Shirt (Be Inbetween)

Adult

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T Shirt (You Make The Meaning)

Adult

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T Shirt (See The Grey)

Adult

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Deviate

BY BEAU LOTTO

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Partners

Deepening the connection to your audience is essential for the success of your brand. Our scientific-based consultancy has helped leading global brands like Cirque du Soleil and L'Oreal discover, explore and own the human truths that are most important to their audience. And we can do the same for you.

About Us

The Lab of Misfits is the world’s only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.

So, the shape is spinning left to right, right?
What happens if you try looking up at it?
Can you get it to spin the other way?

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Try squinting or blinking a few times…

The truth is, seeing depends on how we look.

Now, imagine owning the science-based human truths behind the way in which you, your business, or your brand is perceived…