Welcome to the Lab of Misfits, the worlds only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.
Perception guides every aspect of our lives. Every moment, every behaviour, every choice we make carries hidden meaning - and our community of Misfits is dedicated to uncovering them. See how we're engaging with this community to reveal essential human truths.
In collaboration with our Misfit Community, we'll share our adventures, stories and truths, to help others make the choice to step forward into the world to proactively create meaning out of uncertainty.
We’ve developed experiences specifically designed to explore the values that drive people's decisions in a meaningful way. From clothing to mobile apps to immersive installations, learn more about the physical and immersive experiences you can be a part of.
It would be arrogant of us to assume you should ‘change’ your perceptions. But ALL of us can - and should - expand them. The experiments here are designed to create ‘perceptual awareness’ that is personal, emotional and actionable. But be aware! Sometimes what we learn is not what we want to believe. But if you have the humility, courage and humour to step forward into self-honesty, your reward will be true freedom and the responsibility that goes with it. What you do is up to you … but we’re here … to help. (All data remains anonymous)
Deepening the connection to your audience is essential for the success of your brand. Our scientific-based consultancy has helped leading global brands like Cirque du Soleil and L'Oreal discover, explore and own the human truths that are most important to their audience. And we can do the same for you.
The Lab of Misfits is the world’s only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.
So, the shape is spinning left to right, right?
What happens if you try looking up at it?
Can you get it to spin the other way?
Try squinting or blinking a few times…
The truth is, seeing depends on how we look.
Now, imagine owning the science-based human truths behind the way in which you, your business, or your brand is perceived…