The Lab of Misfits is an experiential research lab comprised of leading neuroscientists, artists and technologists whose mission is to understand why we perceive the world the way we do, and apply that understanding to enabling others to see differently.
Our perspective and process provide insight and value to brands, people, audiences and organizations.
Helping individuals and organizations become more adaptable, innovative and creative.
Delivering insight into core brand values, generate unique insight and facilitate audience loyalty.
Grounding our understanding in perception and innovation in sponsorship and investment opportunities to partners and clients.