Menu
Subscribe

Welcome to the Lab of Misfits.

Thrive

Strengthening Adaptability & Connections by Increasing Perceptual Awareness

Community

Welcome to the Lab of Misfits, the worlds only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.

Perception guides every aspect of our lives. Every moment, every behaviour, every choice we make carries hidden meaning - and our community of Misfits is dedicated to uncovering them. See how we're engaging with this community to reveal essential human truths.

In collaboration with our Misfit Community, we'll share our adventures, stories and truths, to help others make the choice to step forward into the world to proactively create meaning out of uncertainty.

man in a mask

EPISODE 3: THE SECRET TO SUCCESSFUL...

Adventures in Uncertainty

Beau Lotto discusses how you listen and what you listen to is what will define your adventure. Not just...

man in a mask

EPISODE 2: HONESTY CREATES THE...

Adventures in Uncertainty

Beau Lotto explores how the human truth - honesty - can move your adventure forwards and how courageous...

man in a mask

EPISODE 1: THE POWER OF ADVENTURE: I’M...

Adventures in Uncertainty

Introducing a new series where Beau Lotto invites you to go on an adventure with him this summer - where...

Engage

We’ve developed experiences specifically designed to explore the values that drive people's decisions in a meaningful way. From clothing to mobile apps to immersive installations, learn more about the physical and immersive experiences you can be a part of.

image

T Shirt (See The Grey)

Adult

View Product Go to Engage
image

T Shirt (Be Inbetween)

Adult

View Product Go to Engage
image

Misfit Hip Bag

Misfit Bags

View Product Go to Engage
image

Misfit Duffel Bag

Misfit Bags

View Product Go to Engage
image

PERCEPTUAL HEALTH 1-ON-1s WITH BEAU

1-ON-1 Sessions

View Product Go to Engage
image

Deviate

BY BEAU LOTTO

View Product Go to Engage
image

The Perceptual Health MasterClass

Online MasterClass

View Product Go to Engage
image

Misfit Day Bag

Misfit Bags

View Product Go to Engage
image

Misfit Shoulder Work Bag

Misfit Bags

View Product Go to Engage
image

WHY Journal Sleeve

Misfit Bags

View Product Go to Engage
image

T Shirt (You Make The Meaning)

Adult

View Product Go to Engage
image

Partner Pins

Pins

View Product Go to Engage

Partners

Deepening the connection to your audience is essential for the success of your brand. Our scientific-based consultancy has helped leading global brands like Cirque du Soleil and L'Oreal discover, explore and own the human truths that are most important to their audience. And we can do the same for you.

About Us

The Lab of Misfits is the world’s only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.

So, the shape is spinning left to right, right?
What happens if you try looking up at it?
Can you get it to spin the other way?

image

Try squinting or blinking a few times…

The truth is, seeing depends on how we look.

Now, imagine owning the science-based human truths behind the way in which you, your business, or your brand is perceived…