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We’ve developed experiences specifically designed to explore the values that drive people's decisions in a meaningful way. From clothing to mobile apps to immersive installations. Learn more about the physical and digital experiences you can be part of.

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The Perceptual Health MasterClass

Online MasterClass

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T Shirt (Be Inbetween)

Adult

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T Shirt (See The Grey)

Adult

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T Shirt (You Make The Meaning)

Adult

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T Shirt

Youth

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T Shirt

Youth

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Deviate

BY BEAU LOTTO

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W_nder

App

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WHY Journal

Book

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WHY Journal Sleeve

Misfit Bags

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Misfit Day Bag

Misfit Bags

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Misfit Hip Bag

Misfit Bags

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Misfit Shoulder Work Bag

Misfit Bags

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Misfit Duffel Bag

Misfit Bags

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Partner Pins

Pins

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Community

Welcome to the Lab of Misfits, the worlds only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.

Perception guides every aspect of our lives. Every moment, every behaviour, every choice we make carries hidden meaning - and our community of Misfits is dedicated to uncovering them. See how we're engaging with this community to reveal essential human truths.

In collaboration with our Misfit Community, we'll share our adventures, stories and truths, to help others make the choice to step forward into the world to proactively create meaning out of uncertainty.

man in a mask

THE POWER OF ADVENTURE: I’M TURNING LEFT

Adventures in Uncertainty

Introducing a new series where Beau Lotto invites you to go on an adventure with him this summer - where...

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EPISODE 4: A PLACE WE CAN FIND COURAGE

Thrive In Uncertainty

The fourth in this blog series considers how to thrive in uncertainty requires openness and therefore...

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TWO FACED MASKS: MANDATE OR CELEBRATE?

The Art of Perception

Eitan Perlin discusses the history of the Venice Carnival - where wearing a mask was not an obligation...