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We’ve developed experiences specifically designed to explore the values that drive people's decisions in a meaningful way. From clothing to mobile apps to immersive installations. Learn more about the physical and digital experiences you can be part of.

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HAIR RITUAL

HAIR RITUAL

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PERCEPTUAL HEALTH 1-ON-1s WITH BEAU

1-ON-1 Sessions

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T Shirt (Be Inbetween)

Adult

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T Shirt (See The Grey)

Adult

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T Shirt (You Make The Meaning)

Adult

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T Shirt

Youth

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T Shirt

Youth

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Deviate

BY BEAU LOTTO

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W_nder

App

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WHY Journal

Book

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WHY Journal Sleeve

Misfit Bags

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Misfit Day Bag

Misfit Bags

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Misfit Hip Bag

Misfit Bags

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Misfit Shoulder Work Bag

Misfit Bags

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Misfit Duffel Bag

Misfit Bags

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Partner Pins

Pins

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Community

Welcome to the Lab of Misfits, the worlds only neuroscience-focused creative studio made up of leading scientists, artists, designers and technologists from around the world.

Perception guides every aspect of our lives. Every moment, every behaviour, every choice we make carries hidden meaning - and our community of Misfits is dedicated to uncovering them. See how we're engaging with this community to reveal essential human truths.

In collaboration with our Misfit Community, we'll share our adventures, stories and truths, to help others make the choice to step forward into the world to proactively create meaning out of uncertainty.

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EPISODE 8: THE POWER OF A REASON

Adventures in Uncertainty

Adventure, as in life, needs a reason and so essential is ‘the reason’ for our vitality that the human...

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EPISODE 7: ADVENTURES REQUIRE A SANDBAR

Adventures in Uncertainty

Beau Lotto discusses how a sandbar enables others to embrace the uncertainty of themselves with courage...

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LAB OF MISFITS CREATES PARTNERSHIP WITH...

Misfits News

Today we are announcing our partnership with BCW ... called “NeuroLab: Neuroscience to Move People."