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We’ve developed experiences specifically designed to explore the values that drive people's decisions in a meaningful way. From clothing to mobile apps to immersive installations. Learn more about the physical and digital experiences you can be part of.

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T Shirt (Be Inbetween)

Adult

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T Shirt (See The Grey)

Adult

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T Shirt (You Make The Meaning)

Adult

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Deviate

BY BEAU LOTTO

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W_nder

App

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T Shirt

Youth

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Community

Perception guides every aspect of our lives. Every moment, every behaviour, every choice we make carries hidden meaning - and our community of Misfits is dedicated to uncovering them. See how we're engaging with this community to reveal essential human truths.

man in a mask

WELCOME TO THE LAB OF MISFITS

Expanding Perception

Welcome to The Lab of Misfits (LoM). We are the world’s only experiential design studio that is also a...

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OUR QUEST: TO THRIVE IN UNCERTAINTY

Expanding Perception

The world is becoming increasingly uncertain. But consider a few general facts about our modern lives...

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CHALLENGE YOURSELF

Expanding Perception

When you opened your eyes this morning, did you see the world as it really is? Ask yourself: “Do I see...