Deviate book

Groundbreaking… as entertaining as it is provocative.quote

Ken Robinson, New York Times bestselling author of The Element

DEVIATE: The Science of Seeing Differently

by Beau Lotto

On Sale April 2017

Pre-order now!


  • Amazon
  • Barnes and Noble
  • BAM
  • Indie Bound
  • Indigo

A Hachette Books Release, USA & Canada,
Tuesday April 25, 2017
ISBN: 9780316300193
Hardcover, Ebook, Audiobook
Price: $28.00 US / $36.50 CAN
Trim: 6 x 9"
Page Count: 354


  • Amazon

A Weidenfeld & Nicolson Release, UK, Thursday, April 27, 2017
ISBN: 978-1474600330
Hardcover, Ebook
Price: £20.00 UK
Trim: 6 x 9"
Page Count: 354

It’s time to See Differently with DEVIATE:

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.


Book Beau Lotto for Speaking here.

For general book queries please email

DEVIATE is available for corporate or bulk purchase, or in a premium edition for your special use. For details and a quotation, please contact Hachette Book Group Special Markets team at 1-800-222-6747 or via email at

For book press inquiries:
In the USA/Canada, please contact Michelle Aielli, Associate Publisher/Executive Director of Publicity, Hachette Books.

In the UK, data to come.


Deviate is a more accessible, fun, interactive version of Kahneman's Thinking, Fast and Slow-involving the reader in building an active understanding of the value of relying on perception as well as reason, and doing so in enjoyable ways. Beau Lotto is a powerful storyteller who bridges peer-reviewed science and the creative arts in rare ways to offer actionable insights.


David Rowan, Editor-in-Chief Wired (UK edition)
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In Deviate, Beau Lotto's remarkable research into human perception is crystallized into a series of astute explanations of how we experience reality. By bringing together an 'ecology of the senses' that goes beyond the mechanisms of the eye, Lotto's ingenious account of the brain's perceptive evolution arrives at an extraordinary proposition of how we can go beyond our current ways of seeing. Following Olafur Eliasson's words that 'what we have in common is that we are different,' Deviate unravels the bind to our human history in order to foresee a radically different future for a reconfigured, individual perception. It is a brilliant book!


Hans Ulrich Obrist, Director of the Serpentine Gallery (London)
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This is a neuroscience book that, while explaining what we know about the brain's functioning, explores the deeply personal issue of perception. Beau Lotto's insights constitute a real breakthrough in our understanding of how we perceive (and react to, and imagine ourselves within) reality. And his capacity to make complex scientific concepts and research results easy to understand, and to explain their relevance to our life, makes this an utterly readable book.


Bruno Giussani, European director, TED
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Beau Lotto is the ideal writer for a popular book about the neuroscience of perception. He has already proved himself to be an immensely engaging and daring populariser of science. Above all, he is well-established neuroscientist who really knows what he is talking about. In this book he will convince you that our every-day experience of seeing is far more mysterious and exciting than it seems.


Chris Frith, Professor of Neuroscience at University College London
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