WELCOME TO THE LAB OF MISFITS
Welcome to The Lab of Misfits (LoM). We are the world’s only experiential design studio that is also a real neuroscience Lab.
OUR QUEST: TO THRIVE IN UNCERTAINTY
The world is becoming increasingly uncertain. But consider a few general facts about our modern lives before that feeling of uncertainty takes over.
When you opened your eyes this morning, did you see the world as it really is? Ask yourself: “Do I see the world accurately?”
We’ve developed experiences specifically designed to explore the values that drive people's decisions in a meaningful way. From clothing to mobile apps to immersive installations, learn more about the physical and immersive experiences you can be a part of.